TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever wondered what it would necessitate to revitalize a humble cheeseburger into a branding sensation? Well, our friend Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his classic recipe is mouthwatering, but he's yearning something more. He wants to stand out in a world of burgers . That's whe